
Description
One of the keys to a successful real estate practice is understanding the fundamentals of contract law, including the complicated process of offer, counteroffer, and acceptance. Real estate contracts are our most used tool, and often the most misunderstood documents in our profession. Another very important element to becoming a real estate success is knowing how to both attract and work with buyers and sellers. In this course, you will learn how to serve as a valuable resource to all parties involved in the real estate transaction while managing risk by staying within the boundaries of the law when completing listing agreements and sales contracts.
Objectives
Upon completion of this module, participants will be able to accomplish the following:
- Understand and apply the elements of a professional image and marketing strategy to contacting potential customers.
- Understand the goal of any personal promotion.
- Identify the elements of personal promotion.
- Understand the rules for the use of the term “REALTOR®”.
- Identify the Five Different Types of Buyers.
- Apply proven methods to capture and qualify buyer customers.
- Creating a conversation with prospects.
- Identify the primary purpose for hosting an open house.
- Understand the need for a business website.
- Explain the necessity for all buyers to be prequalified.
- Prepare accurate, lawful contracts or documents related to the transaction while avoiding the unauthorized practice of law.
- Differentiate between the types of listing agreements.
- Identify responses to consumers about the necessity for the use of legal documents.
- Upon examination, identify physical defects of the subject property prior to listing.
- Explain each party’s rights and obligations in documents related to the transaction while avoiding the unauthorized practice of law.
- Explain and guide buyers and sellers through applicable aspects of the transaction.
- Perform or assist with transaction tasks that are appropriate to buyers and sellers.
- Perform tasks unique to FHA and VA financing, including inspection requirements.
- Apply time-tested methods, including referrals, to capture seller customers.
- Identify the processes for the seller and the buyer during a transaction.
- Understand the authority to sell property relating to Fair Housing Law.
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