Content
38 modules
Rating
Course length
6 hours
Instructor
Niki Ackels
Description
With more than a million REALTORS® and perhaps millions more real estate licensees in the United States, effective personal promotion is no longer optional it is one of the most important aspects of professional success. To survive in the real estate marketplace, today’s licensee must differentiate him or herself to obtain and retain customers. The purpose of this course is to review the elements necessary to create a promotion plan based on personal differentiators. This course provides the real estate professional with the skills to create a personal promotion plan that, because it is a reflection of him or her, is both effective and lasting.
Objectives
At the end of this course, students will be able to:
- Create a Personal Promotion Plan
- Discover their unique attributes
- Understand their communication style
- Identify their target customer and market
- Develop a Unique Value Proposition (UVP), elevator speech, and brand for use in personal promotion
- Identify key points in persuasive speech
- Identify various channels for marketing
- Apply the Do Not Call rules to marketing efforts
- Identify exemptions to the Florida Do Not Call Law
- Develop a cost of use profile for various types of personal promotions
- Understand the difference between Personal and Institutional Advertising
- Utilize promotional materials which are consistent with a personal brand
- Measure success
- Determine where referrals are coming from
- Create an exit survey
- Use individualized marketing components as basis for the development of an overall personal promotional plan
- Evaluate their feedback and follow up cycle
- Apply the REALTOR® Code of Ethics to marketing efforts
1.
Introduction
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2.
Exercise: Advertisements and Promotions
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3.
What is Personal Promotion?
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4.
Assignment: Activity 1
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5.
A Final Thought
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6.
Understanding Your Personality Traits and Communication Style
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7.
Who is your Target Customer?
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8.
Assignment: Activity 2
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9.
Knowledge Check: Define Yourself Before Defining Your Market
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10.
How to Create a Personal Brand
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11.
Assignment: Activity 3
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12.
How to Create a Personal Brand Continued
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13.
Assignment: Activity 4
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14.
Your Personal Brand
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15.
Assignment: Activity 5
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16.
Your Elevator Speech
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17.
Assignment: Activity 6
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18.
Knowledge Check: Personal Brand
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19.
What Channels are There?
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20.
Exercise: Advertising
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21.
What Channels Are There? - Having an Internet Presence
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22.
Exercise: Social Media
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23.
What Channels Are There? - Additional Options
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24.
Community Involvement
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25.
Assignment: Activities 7 & 8
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26.
Personal vs. Institutional Advertising
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27.
Assignment: Activity 9
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28.
Knowledge Check: Marketing Channels
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29.
What is Your Promotion Plan?
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30.
Quiz: Customer Service
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31.
How Do You Measure Success?
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32.
Exercise: Retention
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33.
NAR Code of Ethics - Article 10
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34.
NAR Code of Ethics - Article 12
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35.
NAR Code of Ethics - Article 16
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36.
Quiz - Ethics
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37.
Knowledge Check: Promotion & Success
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38.
References and Appendices
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