GRI 202 - Technology Tools

At the end of this course, students will be able to:

• Relate the growth of technology in the real estate industry to consumer demands and expectations.

• Select electronic hardware (including computer, peripherals, accessories, etc.) appropriate to his or her needs.
• Select software and services appropriate to his or her needs.
• Utilize the minimum features and content necessary to develop a website.
• Apply Florida law, Federal law, to all electronic marketing
• Apply Code of Ethics to all electronic marketing.
• Apply etiquette and best practices to all electronic marketing and communication.
• Enact basic maintenance and security measures to protect computer hardware and data
• Identify the right marketing method to help you reach consumers based on your personal marketing needs
• Understand the growth and importance of social media on today’s consumer and how you can create a game plan to utilize it to generate business
• Identify the right social media network that is right for you and the client you desire to reach
• Understand what viruses and malware are and how they can infect your computer devices
• Identify techniques to encrypt data and avoid getting viruses
• Understand what encryption is and why it is important in securing consumer data
• Understand the state and federal laws relating to technology that affect your job as a REALTOR® and your interactions with consumers
• Understand the NAR policies relating to technology that affect your interactions with consumers
• Understand the terms and dangers of copyright infringement, safe harbor and identify copyright safe sources