Content
53 modules
Rating
Course length
6 hours
Instructor
Niki Ackels
Description
Today’s real estate licensees must learn about the latest technology available to serve their customers, because consumers are demanding more knowledge and services than ever before. This means that real estate licensees must be knowledgeable about technology and use this knowledge to provide professional services that will make them stand out from the competition.
By doing so, you can increase and improve the quality of your business by taking full advantage of the advances in technology. These advances allow us to immediately communicate across the globe, access information in a matter of seconds, and streamline communication with fewer obstacles.
It is not the intention of this course to make participants into technology experts. Rather, this course seeks to make you aware of valuable resources that affect your daily life through the identification of rules, regulations, and the advantages of using technology.
Objectives
At the end of this course, students will be able to:
- Relate the growth of technology in the real estate industry to consumer demands and expectations.
- Select electronic hardware (including computer, peripherals, accessories, etc.) appropriate to his or her needs.
- Select software and services appropriate to his or her needs.
- Utilize the minimum features and content necessary to develop a website.
- Apply Florida law, Federal law, to all electronic marketing
- Apply Code of Ethics to all electronic marketing.
- Apply etiquette and best practices to all electronic marketing and communication.
- Enact basic maintenance and security measures to protect computer hardware and data
- Identify the right marketing method to help you reach consumers based on your personal marketing needs
- Understand the growth and importance of social media on today’s consumer and how you can create a game plan to utilize it to generate business
- Identify the right social media network that is right for you and the client you desire to reach
- Understand what viruses and malware are and how they can infect your computer devices
- Identify techniques to encrypt data and avoid getting viruses
- Understand what encryption is and why it is important in securing consumer data
- Understand the state and federal laws relating to technology that affect your job as a REALTOR® and your interactions with consumers
- Understand the NAR policies relating to technology that affect your interactions with consumers
- Understand the terms and dangers of copyright infringement, safe harbor and identify copyright safe sources
1.
Introduction
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2.
Exercise: Introduction Discussion
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3.
The New Era
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4.
Exercise: Impacts of the Internet
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5.
Understanding Your Consumer
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6.
The Millennial Buyer
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7.
E-Communication and Responsiveness
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8.
Social Media
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9.
Exercise: Understanding Consumers
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10.
Before We Go There...
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11.
Activity: Most Popular Social Media Platforms
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12.
Activity Follow-Up: Most Popular Social Media Platforms
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13.
Electronic Hardware
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14.
Internet Service Provider
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15.
Internet Service Provider - Other Considerations
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16.
Knowledge Check: Tech for Real Estate
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17.
The Mobile Agent
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18.
Exercise: Smartphone Apps
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19.
There's an App for That!
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20.
Assignment: Apps Galore!
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21.
Setting the Scene
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22.
Working Electronically with the Consumer
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23.
Website Creation and Design
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24.
Selecting a Website Vendor
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25.
Domain Names
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26.
ADA and Finishing Touches
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27.
Activity: Website Reflection
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28.
What Consumers Want from Websites
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29.
Activity: Evaluate Your Website
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30.
Knowledge Check: Using Technology for your Business
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31.
Branding a Business on the Internet
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32.
Paid Online Advertising
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33.
Social Networking Advertising
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34.
Activity: Effective Advertising
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35.
Staying Connected
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36.
Staying Connected - Social Networking
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37.
Staying Connected - Email
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38.
Exercise: Email Review
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39.
Exercise Follow-Up: Email Review
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40.
Knowledge Check: Advertising and Staying Connected
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41.
Risk Management - Internet Policy and Federal Law
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42.
Risk Management - Signatures, Junk, and Copyright
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43.
Risk Management - State Law
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44.
Risk Management - Association Laws
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45.
Risk Management - International Considerations and Etiquette
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46.
Data Security and Technology Risk Management
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47.
Data Security and Technology Risk Management Continued
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48.
Knowledge Check: Risk Management and Security
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49.
Emerging Technologies - Smart Home Technologies
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50.
Exercise: Smart Devices Rating
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51.
Emerging Technologies - AR and Recent Trends
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52.
Conclusion
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53.
References
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good
The knowledge checks had answer choices that were not covered during that portion of the course. I later read the exact words in the answer choice further in the course. This is ridiculous. Also, more spelling and grammatical errors. I did appreciate that I was finally able to see which questions I answered incorrectly on the test.
I thought this chapter was too basic. The quiz information skips around too much and informtion covered was not there. Just to find the answers in the next chapter in some blocks of instruction.
We should be teaching agents to build websites, Its 2026 and it's time to teach other avenues for us too use. Web sites are dinosaurs in the real estate world
Of all the GRI courses, the 202 series is loaded with GREAT information
a lot. of good information
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